Welcome to Huopai Media. These Terms & Conditions ("Terms") govern your access to and use of the Huopai Media website, services, content, and related offerings.
By accessing our website, requesting a Growth Audit, engaging our services, or entering into a service agreement with Huopai Media, you acknowledge that you have read, understood, and agreed to these Terms.
If you do not agree with these Terms, please do not use our website or services.
1. About Huopai Media
Huopai Media ("Huopai Media," "we," "us," or "our") provides digital marketing and marketplace growth services for businesses and sellers operating across platforms such as Amazon, Etsy, Shopify, eBay, and other digital channels.
Our services may include, depending on the scope agreed with a client:
- Marketplace marketing
- Amazon advertising and listing optimization
- Etsy SEO and marketing
- Shopify conversion optimization and growth marketing
- eBay marketplace marketing
- Paid advertising management
- Listing and catalog optimization
- Search optimization
- Conversion rate optimization
- Email and SMS marketing
- Retention strategies
- Analytics and reporting
- Marketing strategy and consulting
The exact services provided to a client will be determined by the applicable proposal, statement of work, service agreement, order form, or other written agreement.
2. Eligibility
You must have the legal authority to enter into a binding agreement to use our services.
If you are engaging Huopai Media on behalf of a company, brand, partnership, or other organization, you confirm that you have the authority to bind that organization to these Terms and any applicable service agreement.
You are responsible for ensuring that the information you provide to us is accurate, current, and complete.
3. Our Services
Huopai Media provides strategic, consulting, optimization, advertising, and marketing services based on the scope agreed with each client.
Services may include recommendations, implementation, monitoring, testing, reporting, optimization, and strategic guidance.
Not every service is appropriate for every business. Our recommendations may depend on factors including:
- Product category
- Pricing
- Competition
- Advertising budget
- Profit margins
- Inventory availability
- Website performance
- Listing quality
- Customer demand
- Historical account performance
- Platform policies
- Seasonal demand
- Data availability
We reserve the right to recommend that a particular strategy, campaign, channel, or service is not appropriate where available information indicates that it may not be commercially suitable.
4. No Guarantee of Results
Digital marketing and marketplace performance depend on many factors outside our control.
Accordingly, Huopai Media does not guarantee:
- A specific amount of revenue
- A specific number of sales
- A particular conversion rate
- A specific advertising return
- A particular ROAS or MER
- A specific ACoS or TACoS
- A particular search ranking
- A specific number of impressions or clicks
- A particular marketplace position
- A specific customer acquisition cost
- A particular number of leads or customers
Any examples, projections, estimates, benchmarks, targets, or potential outcomes discussed with you are provided for planning purposes unless expressly stated otherwise in a written agreement.
Past performance does not guarantee future performance.
The Practical Rule: marketing can improve the conditions for growth, but no agency can control customer demand, competitor activity, marketplace algorithms, platform policies, pricing pressure, inventory, or every other factor affecting commercial results.
5. Marketplace and Third-Party Platforms
Our services may involve third-party platforms, including Amazon, Etsy, Shopify, eBay, Google, Meta, TikTok, email platforms, analytics systems, advertising networks, and other technology providers.
These platforms operate independently from Huopai Media and may change their:
- Algorithms
- Search systems
- Advertising products
- Fees
- Policies
- Technical requirements
- Reporting systems
- Account rules
- Eligibility requirements
- APIs
- Features
- Terms of service
We are not responsible for changes, outages, suspensions, restrictions, policy decisions, technical failures, or other actions taken by third-party platforms.
Where a platform changes its rules or functionality, we may need to modify the agreed strategy or implementation approach.
You remain responsible for complying with the terms, policies, seller requirements, advertising rules, and applicable laws governing your accounts.
6. Client Account Access
Where necessary to provide services, you may provide Huopai Media with access to relevant marketplace, advertising, analytics, website, CRM, email, or other business accounts.
You authorize us to use that access solely for providing the agreed services.
You are responsible for:
- Providing accurate account information
- Maintaining ownership of your accounts
- Providing appropriate permissions
- Maintaining valid payment methods where required
- Informing us about account restrictions or policy issues
- Removing access when our engagement ends
We will not knowingly use account access for purposes unrelated to the services we have agreed to provide.
You should not provide passwords or security credentials through unsecured channels where a platform provides safer access or user-permission methods.
7. Advertising Spend and Third-Party Fees
Unless expressly stated otherwise, advertising spend paid to platforms such as Amazon Ads, Etsy Ads, Google Ads, Meta, TikTok, or other advertising providers is separate from Huopai Media's service fees.
You are responsible for applicable:
- Advertising costs
- Marketplace fees
- Transaction fees
- Platform subscriptions
- Payment processing fees
- Software subscriptions
- Third-party technology charges
- Taxes and government charges
Huopai Media is not responsible for third-party fees imposed by advertising platforms, marketplaces, payment processors, software providers, or other external services.
We may recommend advertising budgets or spending limits, but final budget decisions remain subject to the agreement between Huopai Media and the client.
8. Client Responsibilities
Successful marketing requires cooperation from both parties.
You agree to provide information, access, approvals, assets, and feedback reasonably required to perform the services.
This may include:
- Product information
- Pricing and margin information
- Brand guidelines
- Product images
- Product descriptions
- Inventory information
- Customer data where legally permitted
- Advertising account access
- Website access
- Analytics access
- Marketplace access
- Business objectives
- Approvals and feedback
You are responsible for ensuring that information and materials supplied to Huopai Media are accurate, lawful, and authorized for use.
Delays caused by missing information, delayed approvals, unavailable access, inventory shortages, or other client-controlled factors may affect project timelines and performance.
9. Product, Business, and Legal Compliance
You are responsible for ensuring that your products, services, listings, claims, pricing, promotions, business practices, and marketing activities comply with applicable laws and platform policies.
This includes responsibility for matters such as:
- Product safety
- Product legality
- Required licenses
- Advertising claims
- Intellectual property rights
- Product labeling
- Consumer protection requirements
- Marketplace policies
- Shipping requirements
- Returns and refunds
- Tax obligations
Huopai Media may identify potential marketing or compliance concerns, but our services do not constitute legal, tax, accounting, regulatory, or other professional legal advice unless expressly agreed in writing.
You should obtain appropriate professional advice where required.
10. Content and Marketing Materials
Depending on the agreed scope, Huopai Media may create or optimize:
- Product descriptions
- Listing copy
- Advertising copy
- Landing-page content
- Email campaigns
- SMS content
- Social advertising materials
- SEO content
- Product positioning
- Creative concepts
- Marketing strategies
You are responsible for reviewing and approving materials where client approval is required.
Unless otherwise agreed, you remain responsible for confirming that product information, prices, specifications, claims, certifications, and other business information contained in final materials are accurate.
11. Intellectual Property
Unless otherwise agreed in writing, Huopai Media retains ownership of its pre-existing intellectual property, proprietary methodologies, internal processes, templates, frameworks, tools, systems, and know-how.
Upon full payment of applicable fees, the client may receive rights to use final deliverables specifically created for the client as described in the applicable service agreement.
Third-party materials, software, fonts, images, plugins, platform assets, or other licensed materials remain subject to their respective licenses and terms.
We do not transfer ownership of our internal tools, proprietary systems, processes, templates, or methodologies merely because they are used while providing services.
12. Client Materials
You retain ownership of materials and information you provide to Huopai Media.
By providing those materials, you grant us permission to use, reproduce, modify, and process them as reasonably necessary to provide the agreed services.
You represent that you have the necessary rights, permissions, and authority to provide those materials and authorize their use.
13. Confidentiality
Each party agrees to keep confidential information received from the other party confidential and to use it only for legitimate purposes connected with the business relationship.
Confidential information may include:
- Business strategies
- Pricing information
- Financial information
- Customer information
- Marketing data
- Account information
- Campaign information
- Product plans
- Internal processes
- Non-public business information
Confidentiality obligations do not apply to information that:
- Is publicly available without breach of these Terms
- Was already lawfully known
- Is independently developed
- Is lawfully received from another source
- Must be disclosed by law or legal process
14. Data and Privacy
We may process personal information when necessary to provide our services or operate our website.
Our collection and use of personal information is governed by our Privacy Policy, which forms part of these Terms.
Clients are responsible for ensuring that any customer or personal data they provide to Huopai Media may lawfully be shared and processed for the agreed purpose.
Where required, additional data-processing terms may apply.
15. Reporting and Performance Data
We may provide reports, dashboards, recommendations, and performance summaries as part of our services.
Reports may rely on data supplied by third-party platforms.
Third-party reporting systems can differ because of:
- Attribution models
- Reporting windows
- Data delays
- Returns and cancellations
- Tracking limitations
- Privacy restrictions
- Platform methodology
- Technical changes
Accordingly, reported figures should be interpreted within the context of the relevant platform and agreed measurement framework.
16. Changes to Strategy
Marketing strategies may need to change as performance data, market conditions, platform policies, customer behavior, competition, or business priorities change.
Huopai Media may recommend changes to campaigns, listings, targeting, budgets, creative, channels, or other activities where we reasonably believe the change is necessary to pursue the agreed objectives.
Material changes to the scope of services or fees will be handled in accordance with the applicable service agreement.
17. Fees and Payment
Service fees, billing frequency, payment terms, and included deliverables will be stated in the applicable proposal, invoice, order form, or service agreement.
Unless otherwise agreed:
- Fees are payable according to the stated billing schedule.
- Client payments must be made using an accepted payment method.
- Taxes may apply where required by law.
- Third-party advertising and platform charges are separate unless expressly included.
- Late or unpaid invoices may result in suspension of services.
We reserve the right to pause work where an account is materially overdue.
Any suspension of services does not automatically cancel amounts already owed.
18. Cancellation and Termination
Either party may terminate services according to the notice and termination provisions stated in the applicable service agreement.
Where no separate termination provision exists, either party may request termination by providing reasonable written notice.
Upon termination:
- Outstanding fees remain payable.
- Advertising spend and third-party charges already incurred remain the client's responsibility.
- Access to relevant client accounts may be removed.
- Ongoing work may be stopped.
- Final deliverables may be provided subject to payment of outstanding amounts.
Specific cancellation rules may vary by service and will be stated in the applicable agreement.
19. Refunds
Fees for services already performed are generally non-refundable unless otherwise required by applicable law or expressly agreed in writing.
Where a service is cancelled before work begins, any refund will be determined according to the applicable service agreement and work already completed.
Advertising spend, marketplace fees, software charges, and other third-party costs are generally non-refundable and remain subject to the relevant provider's policies.
20. Free Growth Audits
Any free Growth Audit, consultation, assessment, or introductory review provided by Huopai Media is intended to provide general observations and potential opportunities based on the information available at the time.
A free audit does not constitute a guarantee of future results or a comprehensive professional audit unless expressly described as such.
We may limit the scope, availability, or frequency of free audits at our discretion.
21. Third-Party Tools and Services
We may recommend or use third-party software, applications, plugins, analytics systems, advertising platforms, CRM systems, email platforms, or other technologies.
Third-party products and services are governed by their own terms and privacy policies.
Huopai Media is not responsible for third-party:
- Downtime
- Security incidents
- Pricing changes
- Data loss
- Service interruptions
- Feature changes
- Account restrictions
- Technical errors
- Policy changes
Any recommendation of a third-party service does not constitute a guarantee of its performance or suitability.
22. Website Content
Information published on the Huopai Media website is provided for general informational and marketing purposes.
We make reasonable efforts to keep website information accurate and useful, but we do not guarantee that all information will always be:
- Complete
- Current
- Error-free
- Suitable for every business
- Applicable to every marketplace
Platform features, policies, pricing, algorithms, and advertising products can change.
You should verify important platform-specific information before making significant business decisions.
23. Blogs and Educational Content
Our articles, guides, insights, and educational materials are intended to provide general information and should not be treated as personalized business, legal, tax, financial, or professional advice.
Examples and recommendations are illustrative unless specifically identified as actual client results or documented research.
We do not represent that every strategy discussed will produce the same outcome for every business.
24. Prohibited Use
You agree not to use our website or services to:
- Violate applicable laws or regulations
- Violate marketplace or advertising policies
- Infringe intellectual property rights
- Submit fraudulent information
- Engage in deceptive advertising
- Distribute malicious software
- Attempt unauthorized access to systems
- Interfere with our website or services
- Misuse confidential information
- Impersonate another person or business
- Use our services for unlawful purposes
We may suspend or terminate access where we reasonably believe these Terms or applicable laws have been violated.
25. Website Availability
We do not guarantee that our website will always be available, uninterrupted, secure, or free from technical errors.
We may temporarily suspend, modify, or discontinue parts of the website for maintenance, security, updates, technical reasons, or other business purposes.
26. Warranties and Disclaimers
To the maximum extent permitted by applicable law, our website and services are provided on an "as available" basis.
Except where expressly stated in a written agreement, Huopai Media makes no guarantee that:
- Services will produce a particular commercial result;
- A marketplace account will achieve a particular ranking;
- Advertising campaigns will remain profitable;
- A platform will approve particular content or advertising;
- A third-party service will remain available;
- Algorithms or platform policies will remain unchanged;
- A website, listing, campaign, or account will remain free from technical or platform-related issues.
Nothing in these Terms excludes rights or protections that cannot legally be excluded under applicable law.
27. Limitation of Liability
To the maximum extent permitted by applicable law, Huopai Media will not be liable for indirect, incidental, special, consequential, exemplary, or punitive losses arising from or relating to the use of our website or services.
This may include loss of:
- Revenue
- Profit
- Sales
- Business opportunities
- Data
- Goodwill
- Expected savings
- Advertising performance
- Marketplace ranking
To the extent permitted by law, Huopai Media's total liability arising from a service relationship will be limited to the amount of service fees actually paid to Huopai Media by the client for the relevant services during the period specified in the applicable agreement.
This limitation does not apply where liability cannot legally be limited or excluded.
28. Indemnification
To the extent permitted by applicable law, you agree to indemnify and hold Huopai Media and its directors, employees, contractors, and representatives harmless from claims, losses, liabilities, costs, and expenses arising from:
- Your breach of these Terms;
- Your violation of applicable laws;
- Your violation of marketplace policies;
- Your products or services;
- Materials supplied by you;
- Your infringement of third-party intellectual property;
- Your misuse of our services;
- Your unauthorized use of third-party content or data.
29. No Agency or Partnership
Using our services does not create a partnership, joint venture, employment relationship, franchise, or legal agency relationship unless expressly agreed in writing.
Huopai Media acts as an independent service provider.
30. Force Majeure
We will not be responsible for delays or failures caused by circumstances reasonably beyond our control.
Such circumstances may include:
- Natural disasters
- Government actions
- Internet or infrastructure failures
- Cybersecurity incidents
- Platform outages
- Marketplace policy changes
- Advertising network disruptions
- Third-party service failures
- Labor disputes
- War or civil unrest
- Public emergencies
- Power failures
- Other events beyond our reasonable control
31. Changes to These Terms
We may update these Terms from time to time to reflect changes to our services, business practices, technology, legal requirements, or other circumstances.
The updated version will be posted on this website with a revised "Last Updated" date.
Your continued use of the website or services after an updated version becomes effective constitutes acceptance of the revised Terms, to the extent permitted by law.
32. Severability
If any provision of these Terms is found to be invalid, unlawful, or unenforceable, that provision will be modified or removed only to the extent necessary.
The remaining provisions will continue to apply.
33. Entire Agreement
These Terms, together with any applicable proposal, statement of work, order form, service agreement, Privacy Policy, and other written terms expressly incorporated into the relationship, form the agreement between you and Huopai Media concerning the relevant services.
If there is a conflict between these Terms and a specific written service agreement, the specific service agreement will control for the services covered by that agreement.
34. Governing Law and Jurisdiction
These Terms will be governed by the laws applicable to the jurisdiction in which Huopai Media is legally registered, unless otherwise required by applicable law or expressly stated in a written service agreement.
Any disputes will be subject to the jurisdiction of the appropriate courts or dispute-resolution forum applicable to that jurisdiction.
35. Contact Us
If you have questions about these Terms, our services, or your relationship with Huopai Media, please contact us through the contact information provided on our website.
Huopai Media Inc.
Email: hello@huopaimedia.com
Website: http://huopaimedia.com/
Business Address:
16 Middle Neck Rd., #279
Great Neck, NY, 11021, USA